What are buyers REALLY looking for?

Your guide to meeting the needs of a changing marketplace

Knowing what buyers are looking for is the first step to selling your home...

It's a great time to put your property on the market. It really is. But, to make a quick sale, for the best price, sellers need to cater to the changing needs of buyers – and over the last few years, there have been a few. Here we discuss what those needs are and how to meet them. With more properties coming on the markeet in 2023, you'll want yours to stand out...

Grab a tea, and read on...

Hybrid Working

Before the pandemic, the studio flat was the second most sought-after property type. This has now changed and there has been a growing appetite for two, three and four-bedroom houses ever since.

According to the ONS, 78% of home and hybrid workers reported having a better quality of life* – a trend that is sure to continue and be the focus of buyers. With many companies having adapted to hybrid or remote work models, the demand for a home office is still at the top of many buyers’ lists. For some, this has been a permanent change making it well worth converting one of your rooms into a workspace to appeal to potential buyers. If you get it right, a home office can be a fairly simple setup. Natural light is a must and where you can, try and provide ample plug sockets for computers, printers and anything else necessary to work.


Access to good parking is popular with homebuyers. Firstly, for convenience, but secondly because it lowers the insurance premiums for their car. If you don’t have ample parking, research what the options could be for potential buyers. Being able to provide this information may resolve the issue, and lead to a faster sale.

Energy Efficiency 

Aside from the environmental impact of using excessive fuel, the financial cost of energy is at the top of everyone’s mind and most buyers will be keen to know how efficient your home is. If you don’t already know, find out what your energy rating is and compare it to other homes on the market that are similar to yours.

If you’re keen to make improvements to your home, visit our article and see which areas of the home could add the most money.

Outdoor Space 

In second place, after wanting to have parking space, buyers are looking for homes with an outdoor space or within walking distance of green spaces. If you have a garden, try to maximise its appeal with garden furniture and features. A good outdoor space can really help attract a wider pool of buyers and if you want some tips on how to make the most of your garden, head here

Country vs city living

The beginning of the pandemic led to an influx of people moving out of cities and into more rural areas. But cities are making a comeback, as more and more people are looking to move close to their workplaces, friends and local amenities.** However, while the socialising aspect is drawing people back into cities, many are still looking for more space, so when listing your property, be sure to highlight its outdoor credentials or, where relevant, its easy access to the countryside.

There has undoubtedly been a shift in buyer preferences over the last few years. We want to make sure you’re aware of these changes so you can make sure your home matches the needs of a moving market.

Getting 'buyer ready' is the first step.

The next step is finding out how much your home could sell for.